Privacy Policy

Terms and Conditions

Paddington Smiles Clinic

Last updated: 09/01/2026

1. Introduction

Welcome to the website of Paddington Smiles Clinic (“we”, “us”, “our”). These Terms and Conditions govern your use of our website and our provision of private dental services.

By accessing this website or receiving treatment at Paddington Smiles Clinic, you agree to be bound by these Terms and Conditions. If you do not agree, please refrain from using the website.

2. About Paddington Smiles Clinic

Paddington Smiles Clinic is a private dental clinic providing dental and cosmetic dental services in England. All care is delivered in accordance with applicable professional standards, regulatory requirements, and patient safety guidelines.

3. Use of the Website

This website is provided for general information purposes only.

You agree:

• To use the website lawfully and responsibly
• Not to misuse the website, introduce malicious software, or attempt unauthorised access
• Not to copy, reproduce, or distribute website content without permission

We do not guarantee that the website will always be available, error-free, or secure.

4. Medical and Dental Disclaimer

• Information provided on this website does not constitute dental or medical advice.
• No dentist–patient relationship is formed through use of this website or submission of online enquiries.
• Dental advice, diagnosis, and treatment can only be provided following an in-person clinical assessment by a qualified dental professional.

5. Appointments and Treatment

• Appointment requests made via the website are only confirmed once the patient has paid the full required deposit and the clinic has acknowledged receipt of this payment.
• All treatments are subject to clinical assessment, suitability, and informed consent.
• Treatment outcomes and duration may vary depending on individual clinical needs.

A written treatment plan and cost estimate will be provided before treatment begins, in line with professional standards and CQC expectations.

6. Fees and Payments

• All fees are for private dental treatment.
• Fees displayed on the website are indicative and may change.
• Full details of fees, deposits, and payment methods will be explained before treatment starts.

Payment terms are designed to be fair, transparent, and compliant with UK consumer law.

7. Cancellation and Missed Appointment Policy

Paddington Smiles Clinic requires a minimum of 48 hours’ notice to cancel or reschedule an appointment in order for the full deposit to be refunded.

If less than 48 hours’ notice is provided, or if a patient fails to attend their appointment, the clinic reserves the right to retain the deposit to cover costs incurred, including clinical time, staffing, and administrative expenses.

Exceptional Circumstances

In exceptional circumstances, where a patient was genuinely unable to notify the clinic within the required timeframe due to unforeseen or unavoidable reasons, the clinic may, at its discretion, consider a deposit refund.

Patients must submit a separate written request explaining the circumstances. Each request will be investigated fairly and individually. A refund will only be issued if the reason is deemed valid.

This policy is applied consistently and proportionately, in line with CQC principles of fairness and transparency.

8. Complaints Procedure

Paddington Smiles Clinic is committed to providing safe, effective, and high-quality care. We welcome feedback and take complaints seriously.

Step 1 – Raise the Complaint with Us

If you are unhappy with any aspect of your care or service, please contact us as soon as possible so we can address your concerns promptly.

Complaints may be made:

• In person
• By telephone
• In writing (email or letter)

Please address complaints to the Practice Manager or Complaints Lead. We will acknowledge your complaint and provide a response after a full and fair investigation. It may take up to 10 working days.

Step 2 – Escalation to Regulatory Bodies

If you are not satisfied with the outcome of your complaint, you may contact the following organisations:

General Dental Council (GDC)

You may contact the GDC if your concern relates to the professional conduct, competence, or fitness to practise of a dentist or dental care professional.

• Regulator of dental professionals in the UK

Care Quality Commission (CQC)

You may contact the CQC if your concern relates to standards of care, patient safety, or how the practice is run.

• Regulator of health and social care services in England

Up-to-date contact details for both organisations are available on their official websites.

9. Data Protection and GDPR (UK)

Paddington Smiles Clinic complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

How We Use Personal Data

We collect and process personal and special category data (including health data) only where necessary for:

• Providing dental care and treatment
• Managing appointments, billing, and records
• Communicating with patients
• Meeting legal, regulatory, and professional obligations

Lawful Basis for Processing

Data is processed on lawful bases including:

• Provision of healthcare
• Legal obligations
• Legitimate interests
• Explicit consent (where required)

Data Security and Retention

We implement appropriate technical and organisational measures to protect patient data. Records are retained in accordance with legal and professional retention requirements.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request restriction or erasure (where applicable)
• Object to certain processing
• Lodge a complaint with the Information Commissioner’s Office (ICO)

Further details are available in our Privacy Policy.

10. Intellectual Property

All content on this website, including text, images, branding, and logos, is the property of Paddington Smiles Clinic or its licensors and is protected by intellectual property laws.

11. Limitation of Liability

To the fullest extent permitted by law:

• Paddington Smiles Clinic shall not be liable for loss or damage arising from use of this website
• We do not accept liability for indirect or consequential losses

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any matter that cannot be excluded by law.

12. Changes to These Terms

We may update these Terms and Conditions from time to time. The latest version will always be published on this website.

13. Governing Law

These Terms and Conditions are governed by the laws of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction.

14. Contact Details

Paddington Smiles Clinic
3-4 Norfolk Place, London, W2 1QN
(020) 7402 4024
info@paddingtonsmiles.co.uk